University Health.
Client: University Health
my ROLE: Web designer | Personalization strategist
This was a Sitecore Design support project that included a custom user-focused website design, content marketing hub, newsroom, Eloqua campaign landing pages, & personalization strategies. The process included multiple client discovery meetings, concepts, & collaboration with the client, Geonetric team experts, & third-party Sitecore developers.
UH content marketing hub:
UH Newsroom:
Personalization
Goals for the personalization piece of the project were to create strategies to increase patient volume by connecting users with locations, services, & providers more easily. Doing so would then lead to building out robust, relevant, patient-first content that showcases UH as a compassionate, expert academic health system. This process involved analyzing site data, identifying segments to target, & recommending a personalization strategy based on user interaction. Users would either experience the site as default or as is or they would activate a personalization trigger that would lead to a personalization experience bringing them closer to the goal or next action in their health journey.
