The Fix Collective.

A virtual co-working space for makers, creators, & other problem solvers to network, mentor & receive mentorship, learn, & grow. Equipped with a robust branding brief, I created a brand suite to properly represent this new business.

Logo Development

The direction for logo design was leaning towards typographic & using retro styles inspired by the Mod Movement of the 1960’s. While not exclusive to women, The Fix is absolutely geared towards them through virtue of the work and career focus itself. The client also wanted something simple & eye-catching during a normal social scroll.

The process starts with sketching with pencil & paper, before shifting to digital designs in black & white & then eventually full color.

colors & svg elements

During the logo concepting phase, I began acquiring different color palettes I felt were a good representation of the brand & that would work well with the logo, design elements, & images. All colors were also tested for color contrast to know & meet accessibility standards when used with text or as graphical elements on different background colors. Below are the final colors & design elements selected for this business’s brand.

Color Variations

Below are the three different color variations presented during the color selection process.