Enrollment Marketing.
Creative solutions to generate genuine interest from students during their college search process using print & web media to engage with users on behalf of colleges & universities. This work was completed while working under © Ruffalo Noel Levitz.
AIC | Fulfillment Site
ROLE: Designer & Front-End Developer
This was the final digital fullfillment piece a student received access to after engaging with an Outreach email, showing interest in attending American International College. The goal was to use the client’s brand to create an educational & interesting piece the student could interect with to learn more about the institution.
UWF | Fulfillment Site
ROLE: Designer & Front-End Developer
This was the final digital fullfillment piece a student received access to after engaging with an Outreach email, showing interest in attending University of West Florida. The goal was to use the client’s brand to create an educational & interesting piece the student could interect with to learn more about the institution.
USF | Fulfillment Site
ROLE: Designer & Front-End Developer
This was the final digital fullfillment piece a student received access to after engaging with an Outreach email, showing interest in attending University of South Florida. The goal was to use the client’s brand to create an educational & interesting piece the student could interect with to learn more about the institution.
Email Marketing
ROLE: Designer & Front-End Developer
I’ve created several email & print campaigns encouraging engagement from potential students to determine their level of interest towards attending the educational institution the digital or print piece represents. The process requires a brand discovery discussion with the client & collaboration with team content experts.
Whitman College | Fulfillment Print
ROLE: Designer
This was the final fullfillment print piece a student received after engaging with an Outreach email or Direct Mail piece, showing interest in attending Whitman College. The goal was to use the client’s brand to create an educational & interesting piece the student could interect with to learn more about the institution. In this case it was a print brochure that unfolds to a poster-sized, illustrated map of the college campus.
BONUS: Graphic Print
ROLE: Designer
This shirt was designed as an award & incentive for the Team of the Month in the telephone marketing department, which specialized in telephone fundraising & survey calls. The winning team would select the design colors each month.